BRIDGING RESEARCH AND PRACTICE WITH DIGITAL ACCESS TO EVIDENCE-BASED PROGRAMS

Streamlining clinician access to proven chronic care support programs

Challenge

Despite a growing shift toward digital access, parts of the healthcare sector still rely on outdated methods like paper handouts, USB sticks, and DVDs to distribute resources. Think Self-Management recognized the need for a modern, scalable solution to provide healthcare professionals with easy access to evidence-based self-management tools for chronic conditions.

“Maybe this is aspirational, but I want the experience to feel like ‘this is how it should be.’ Similar programs still send USB sticks or DVDs by mail—that doesn’t make sense in 2024.” - Michelle Lehman, CEO

Opportunity

Think Self-Management saw a clear opportunity to bridge the gap between research and practice by leveraging technology to simplify distribution and access. Their vision was to create a centralized digital hub that empowers individuals living with chronic conditions to lead healthier, more fulfilling lives.

“How might we evolve from a system that’s increasingly hard to manage into one that’s scalable, seamless, and aligned with our vision to become a central hub for chronic fatigue management?”

Key goals

Design and deliver a digital platform that…

  • scales to support new programs, resources, and assessment tools

  • supports multilingual content and translations

  • streamlines customer onboarding and purchasing workflows

  • integrates seamlessly with the existing learning management system

  • delivers a modern, intuitive user experience

  • reduces internal administrative overhead

Sector: Healthcare

Project type: Design leadership, implementation

  • "Collaborating with Jen at Think Self-Management was an excellent experience. Her strong UX design skills, meticulous attention to detail, and ability to translate ideas into elegant, user-centered designs really stands out. I would highly recommend her to anyone seeking a skilled and reliable design professional."

    Utsav Soni, Senior Software Developer

Approach

Discovery & Definition: We started by listening. I spoke with occupational therapists across Europe and paired those insights with a heuristic review and stakeholder interviews. Hearing clinicians describe their frustrations helped surface pain points and inspired practical recommendations for moving forward.

Ideation & Design: In remote workshops, we worked together to define product vision and requirements. A visual thinker, I mapped out processes, created wireflows, and built mockups and prototypes to spark conversation and test ideas. We took early versions to clinician conferences, gathering feedback that directly shaped the solution.

Implementation
With a clear design direction in place, I shifted gears into product management—developing the roadmap, running sprint planning, and guiding the first release. Once we launched, I focused on the bigger picture: a product strategy aimed at revenue growth, customer acquisition, and expansion across European markets, supported by a 12-month roadmap to keep momentum going.

  • “Jen’s support has been absolutely vital to our company’s growth and development. Not only has she led our research and planning related to user experience and design, but she has also helped guide our team through the product development and implementation phases. Jen’s warm demeanor has helped make challenging problems feel more manageable while ensuring that our team stays calm, motivated, and on track!”

    Michelle Lehman, CEO

The Outcome

The platform launched successfully, securing new funding and accelerating customer acquisition. It streamlined administration, improved the clinician experience, and positioned Think Self-Management for growth across European markets.

Three green circles with white text: First circle says "IMPROVED clinician experience," second circle says "STREAMLINED administration," third circle says "POSITIONED for growth across European markets."
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